What is GEO?
Generative Engine Optimization (GEO) is the practice of optimizing your digital presence to maximize visibility, citations, and positive perception within Gen AI-powered platforms.
As millions of users shift from traditional search to conversational Gen AI for discovery and research, your brand's presence in these Gen AI-generated responses becomes critical for awareness, consideration, and trust-building.
VISIBI's GEO methodology ensures your brand appears in the right context, with accurate information and positive sentiment, when potential customers ask Gen AI platforms about solutions in your category.
The VISIBI GEO Framework
A comprehensive methodology for optimizing Gen AI visibility across all platforms.
Citation Discovery
Identify where Gen AI platforms source information about your industry and competitors.
Content Optimization
Structure content to maximize Gen AI comprehension and citation probability.
Authority Signals
Build credibility markers that Gen AI platforms recognize and trust.
Source Diversification
Expand your citation footprint across multiple authoritative platforms.
Sentiment Optimization
Ensure Gen AI describes your brand with positive, accurate context.
Performance Tracking
Monitor mentions, citations, and visibility across all Gen AI platforms.
Our GEO Process
A systematic approach to building and maintaining Gen AI visibility.
Discovery & Audit
(Week 1-2)Comprehensive analysis of current Gen AI visibility, competitor citations, and opportunity assessment.
Strategy Development
(Week 3-4)Custom GEO roadmap with prioritized tactics for content, authority signals, and distribution.
Implementation
(Month 2-3)Execute optimizations across content, technical infrastructure, and external authority building.
Monitoring & Refinement
(Ongoing)Track performance, identify new opportunities, and continuously optimize based on Gen AI platform evolution.
SEO vs GEO Understanding the Difference
Traditional SEO
- Optimizes for search engine rankings
- Focuses on keywords and backlinks
- Success = higher SERP positions
- Drives traffic to your website
- User decides which result to click
GEO (Generative Engine Optimization)
- Optimizes for Gen AI platform mentions
- Focuses on citations and authority
- Success = being cited in Gen AI responses
- Builds trust before website visit
- AI recommends your brand directly
Why Choose VISIBI for GEO
Built on 20+ years of search expertise, adapted for the Gen AI era.
Proven Methodology
Built on 20+ years of search expertise, adapted for Gen AI platforms
Transparent Tracking
Real-time visibility dashboards showing mentions, citations, and sentiment
Continuous Evolution
We adapt strategies as Gen AI platforms evolve and new opportunities emerge
Frequently Asked Questions
Common questions about Generative Engine Optimisation.
GEO is the practice of optimizing your brand's visibility, citations, and perception within Gen AI-powered platforms like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO which focuses on search engine rankings, GEO ensures your brand appears in Gen AI-generated responses when users ask questions related to your industry, products, or services.